Introduction and Objectives

I am a Marketing professional with more than 8 years of experience in all areas of Marketing who is searching for new challenges around the World.

I have worked for multinational companies and have had both national and multi-country responsibilities, and my most recent and extense focus is in Integrated Communications and Digital Marketing.

I am target oriented, team player and very disciplined. My oral and social skills make it very easy and effective to work with me.

Professional Experience

Regional Manager. Advertising and Digital Marketing.
May 2007 – present. General Motors Latin America, Africa & Middle East.
Miami, FL. (USA)
Managing a team of 2 and reporting to the Regional Vice President of Sales and Marketing. Responsible for the integration of traditional communications and New Media.

European Manager. Dialog, Direct Marketing and Digital Marketing.
May 2005 – May 2007. Chevrolet Europe. Zurich (CH)
Acquiring and Keeping customers through CRM and Digital Marketing activities.

Selected achievements.
- Strategy, implementation and tracking of Chevrolet Europe’s Search Engine Marketing campaign in 18 countries.
- Increase traffic to Chevrolet country websites in up to 12% via search campaigns in 6 months.
- Future Marketing Award 2005 winner. “Best integration of a Brand into a Game”
- Rollout of the European Dialog Program in 14 countries.

Launch of the Chevrolet Brand in Europe.
September 2004. Chevrolet Europe. Zurich (CH)
Member of the European Marketing Team in charge of the launch of the Chevrolet Brand in Europe. Responsible for all web based communications for the brand launch.
Selected achievements.
- Planning, coordination and implementation of the on-line launch strategy.
- Migration of all 25 country websites to the new brand in 6 months.
- Part of the team awarded with one of the GM Chairman's Honors Awards 2005

European Project Manager. Internet and e-Promotions.
October 2002 – May 2005. GM Daewoo Europe - Chevrolet Europe. Zurich (CH)
Responsible for all Internet communication elements for Europe. Implementation of a Pan European web platform. Roll-out of E-marketing activities.

Selected achievements.
- Strategy, design and implementation of the Pan European website platform for all 25 countries in less than 2 years.
- Strategy, design and implementation of all digital marketing elements for the European car launches in 25 markets (micro sites, online advertising and Search Engine optimization)
- Initiate the Pan European website redesign.
- Roll out of web tools in 25 countries (car configurator, used car locator...)

European Project Manager. Below The Line.
July 2002 – October 2003. Transition Team Daewoo Europe. Zurich (CH)

Member of the Marketing Team in GM-DAEWOO EUROPE for the set-up of the new company and the European launch of new vehicles.
Team Member for the new Brand Positioning Strategy and Definition in Europe.

Selected achievements:
- Set up of the processes for all new European BTL materials (POS, catalogues, websites...)

Manager. Below the Line Marketing
November 2000 – July 2002. Daewoo Motor Iberia. Madrid (ES)
Responsible for all Below the Line Marketing activities including E-marketing and CRM

Several positions.
February 1999 – November 2000. Ericsson Mobile Phones España. Madrid (ES)
July 1999 – November 2000. Junior Manager. Business Intelligence and PR.
February 1999 – July 1999. Junior Product Manager.

Trainee
April 1998 – June 1998. Ericsson AB. Stockholm (SE)

Speaker
“Empowerment through Search”
Consumer Marketing Forum EMEA. Forrester. London, November 20th 2006
Click here to see the details

“The role of CRM in the name change from Daewoo to Chevrolet”
The DM Live! Show. London, November 22nd 2006
Click here to see the details

“European Search Marketing”
Search Engine Strategies Conference. London, February 13th 2007
Click here to see the details

Education

Bachelor Degree in Business Administration.
1998. Universidad Autonoma de Madrid (ES)

Grade in International Marketing.
1998. Stockholm Business School. University of Stokckholm (SE)

Languages

Spanish Mother tongue
English Proficient
Italian Basic
German Basic
French Conversation level